When a campaign is:
- running with budget pacing and
- the budget is less than the volume of available impressions,
the platform automatically optimizes the delivery of the campaign towards the most relevant articles in it's Content Targets. That means you'll spend your budget on the most relevant articles published in campaign period, given your bids are high enough to win these auctions.
Based on historic traffic data for the content your campaign is targeting, the platform is able to predict potential volume at different levels of relevance. The platform can therefore set a relevance threshold that is likely to deliver on your budget in time, and avoid bidding on articles below this threshold.
Since content can be published based on seasonal variation or events, the platform continuously adjusts this relevance threshold to cater for these fluctuations. This ensures that the campaign can spend more budget in periods with a lot of highly relevant article traffic.
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